Thanks to our favourite gossip site Defamer for pointing us towards Austereo's latest media campaign. Check it here.
Yes, it is a Where's Wally Game but instead of looking for the bespectacled nerd in a stripey shirt you get to search for their "BIG NAMES". There's even a legend at the bottom just in case you have never heard of their "BIG NAMES".
But surely a golden opportunity was missed when they decided to have the Tony Martin of Get This fame cartoon character dressed in a blue shirt and brown pants - wasn't he a monty for the role of Wally?
Perhaps this is just the first step in Austereo's campaign. Still to come:
- "Where's our ratings?" Pin-the-tail-on-the-donkey style party game.
- "Where's Fifi Box?" Sticker book featuring map of Australian media and 973 stickers of Fifi. Logies, Dancing with the Stars, Thank God You're Here, Mick Molloy's new political panel show - everyone needs a token female - whack a sticker of Fifi anywhere you can!
- "Kyle Sandilands Action Figure" Comes complete with pins and voodoo instruction kit.
